Prospect Marketing Specialist

Date Posted: 10/21/2021

Type of Employment: Full-Time

Department: Marketing

Job Snapshot

  • Location: Cedar Falls, IA, Des Moines, IA or remote with appropriate experience
    Education: 4-Year Degree or Equivalent Experience
    Industry: SaaS, Insurance

  • Job Type: Marketing
    Manages Others: No
    Experience: 2+ Years
    Travel: Up to 5%
    Relocation Covered: No

Job Description

We are looking for a motivated, organized, and energetic inbound and outbound marketer to project manage & coordinate all things prospect marketing. You will be in charge of ensuring all prospect marketing activities are performing at the highest level and being executed on time and that the prospect marketing calendar is organized and kept up to date. In addition this role will be a partner for and provide marketing education to the inbound & outbound sales team as well as manage all prospect marketing events and assist in maintaining vendor/partner communications and relationships.

AgencyBloc provides an online software solution that helps insurance agencies increase efficiency, enhance customer satisfaction, control costs, and stay competitive. We currently have customers nationwide. Core values of our company include:

  • Client-centric organization focused on delivering great customer service
  • Positive, collaborative team environment with coworkers who genuinely care about their work
  • High level of professionalism in everything we do
  • Continuous teaching, learning, and growth for all team members as they share in the journey that is the story of our company

Responsibilities of this position:

  • Project manage prospect specific campaigns and inform and educate appropriate sales team members on their roles & responsibilities
  • Discover, research and manage regional and national event presence to promote continued market expansion
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels
  • Work closely with the Campaign Architect to report on and understand performance of campaigns in different segments of the market
  • Marketing liaison for the needs and ideas for the sales team, communicates, creates and documents marketing & automation activities in alignment with sales team engagements
  • Assist inbound & outbound sales teams in developing & utilizing existing content to enhance sales efforts
  • Actively research new opportunities to increase quality lead generation in appropriate markets

Requirements

  • BA/BS degree or equivalent work experience
  • Excellent communicator and creative thinker
  • Organized and task oriented personality with the ability to keep others on task without needing authority
  • Comfort with using social media in a professional manner to promote AgencyBloc
  • Technical skills: Marketing automation campaign management (ex: experience using Infusionsoft, HubSpot, Marketo, etc.), Project management software (ex: Asana)
  • Sales and Insurance experience preferred

Apply Now