Insurance Lead Management & Analysis
Regardless of how you gather leads (paid lists, lead forms, warm intros, referrals, walk-ins/call-ins, digital marketing, etc.), you want to ensure they’re worth your time and effort. Assess the value and calculate ROI (return on investment) for the leads you gather by running lead-specific analysis.
Monitor the Sales Dashboard for:
- The status of group and individual leads
- The number of leads by lead source
- The number of leads that still need to be assigned to an agent
- The number of leads without a new Activity scheduled
- The breakdown of leads by agent