[Free PDF] 3 Ways to Improve Client Retention

It's far easier and cheaper to keep and sell to existing clients than it is to acquire new ones. This PDF will outline 3 methods you can use and integrate into your process today to help improve overall client retention.

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New Clients Cost 5x More Than Retaining Current Clients1

Selling to existing clients is far easier (and cheaper!) than new ones. In fact, your probability of selling to a new client peaks at 20%, whereas the probability of selling to an existing one peaks at 70%!2

Improve your agency's client retention by utilizing these three tools:

  • Automated Workflow
  • Email Marketing
  • Branded Handwritten Cards

Leveraging these tools on top of your already stellar customer service help to improve overall client retention and lead to other benefits like increased cross-sell opportunities, referrals, testimonials, reviews, and more!

Bonus! We'll dive into each of the three ways and how you use them in conjunction with your industry-specific agency management system (AMS), like AgencyBloc!

1 Outbound Engine
2 Forbes

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What is client retention?

Client retention is the percentage of clients that stay on year-after-year and keep coming back to you for coverage. You can determine your percentage by dividing the number of clients you lost throughout the year by the total number of clients you started with at the beginning of the year.

What tools do I need to improve retention?

This PDF details how you can use the three tools of automated workflow, email marketing, and branded handwritten cards to improve overall retention. To be most successful, use an agency management system that has these capabilities accessible. 

What are industry trends for retention?

The Independent Insurance Agents of Dallas found that the average retention rate in the insurance industry is 84%. However, the top performing agencies boast rates in the 93% - 95% range. Usually, these are the agencies that have a process and actively pursue higher retention rates.