3 Things Your Agency's Website Must Have

By Kelsey Rosauer on May 13, 2015 in Online Marketing

3 Things Your Agency's Website Must Have

Having an online presence is no longer a plus. It's a must.

In today's search-driven world, a web presence can make or break your business. We use our phones to search local information daily. If you're not showing up in our search results, you'll get overlooked. It's that simple. 

First, do you have a website?

If not, there are a couple places like foursquare.com, weebly.com and wix.com where you can build your own site with minimal effort. However, these solutions aren't extremely customizable when compared to having a web design agency build your site.

There are countless benefits to having an agency build your site. To name a few, your website will be more customizable, better organized and will overall look better because agencies have designers who will put your website together based on your design preferences while using their eye for layout.

During your first meeting with a web design agency, they will probably have some questions for you (these are just a few example questions Spinutech asks their clients):

  • What is your overall goal for your website? Conversions? Form fill-outs? Provide information?
  • What is your preferred call to action? What do you want your visitors to do?
  • Is the copy/content on your current website relevant? Do you feel it is effective?
  • Do you have any websites you've seen that you admire (competitors or not)? What do you like about the site(s)?

Next, what must your website have for prospecting?

There are three things that I think are the most important for your website to include due to research I've read about what prospects are looking for and due to my belief in content marketing. Here they are:

  1. Contact information. This is listed first because it's proven over and over in research studies that contact information/location/hours are what people are searching for when they search your agency. In fact, most respondents in these studies say that websites are lacking thorough contact information the most. That means you should be placing at least your phone number (preferably, also an email address) on your homepage within the top banner, in the footer of every page & on a Contact page that is easily accessible from the homepage. Maybe this seems obvious, but research shows it still isn't. So be sure your prospects have a way to contact you within seconds of visiting your site.
  2. Products you sell/services you provide. Prospects should be able to tell at first glance what you sell or what services you provide. If you sell life & health products, that should be clear and should be a prominent piece at the top of your homepage. It's also smart to have menu items that say it as well. For instance, have a drop-down menu labeled "Life Insurance" with all of your corresponding products/services below it and do the same with your health products. That way, prospects can immediately see if your agency can help them out.
  3. A Blog. I know what you're thinking: you don't have time to write a blog. But, can I ask you a few questions? Is it important to you to expand your agency's or your personal brand's reach? Do you want to become a credible thought leader within your industry? Do you want to provide some social proof for your referrals? After all, they'll look you up online before reaching out after a friend or family member refers you. If you answered yes to any of these, a blog is the best place to start. Even if you only write every week or every two weeks, providing some valuable blog posts for your prospects (and clients) will go a long way. Not to mention, Google's search engine will find you easier the more content you provide on your website about your industry. Google loves content marketing.

Want to learn more about websites for insurance agents?

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Kelsey Rosauer
Kelsey Rosauer

Kelsey is the Marketing Brand Specialist at AgencyBloc. She plans and creates educational resources to help our customers organize, automate & grow their insurance agency. Favorite quote: "I am convinced that life is 10% what happens to me and 90% how I react to it." —Charles R. Swindoll  More articles

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