Change Doesn’t Have to Be Scary
Nothing is so painful to the human mind as a great and sudden change.
—Mary Shelley, Frankenstein
This is truth, particularly in the software world. There’s no sense in complaining about it, getting angry when others resist change or dig their heels in to hold up, or in some cases, sabotage the implementation of a new technology.
There’s no sense in it because it will not make things better. Forcing change whilst ignoring the pain of those resisting it will only make for long term misery on both sides of the fence. When you have long term misery, you cannot claim success, even if you claimed a few dollars in the process.
So, back to the quote above…nothing is so painful. Do you ever think about your employees, or your employer groups during times of technology change in this manner? Do you think of them as being in pain? I hadn’t when I first started marketing and selling software. I thought of those who were resistant to change as stubborn or “old school” and just tried to either wear them down or wait them out.
When I discovered this quote, it was really quite profound. “Nothing is so painful…”. Well, when you think of other people being in pain because of a change that you are promoting, it puts things in a different perspective, doesn’t it? It doesn’t mean the change you are promoting is bad, and it doesn’t mean that their resistance is bad. What it could mean is that there is pain involved in the change that you, as the proponent of that change, should acknowledge and empathize with.
You can think of this empathy as altruistic, but you should also see that this is truly the only path to a long term healthy relationship with your employees and clients. Someone who is in pain, but who is shown continued kindness and consideration, remembers that experience and it colors their perspective of that relationship forever.
Conversely, if employees or clients are pressured into changes or ignored altogether, ultimately, whatever change was implemented has a very low likelihood of long term success. So, whether you are changing up technology internally in your agency or helping a client implement new benefits technology, there’s a lot more than a price point or features to consider.
At AgencyBloc, we believe strongly in the power of education to equip people with the mental confidence to make change less painful...and perhaps even exciting! To further that effort, we are thrilled to announce our sponsorship of NAHU’s CE program, specifically the Benefits Technology Certification/CE course. This course will help you better evaluate benefit technologies that you will bring to your clients. Knowing how to thoroughly vet a software is extremely important, because whatever software you introduce - in your clients’ minds - is tied directly to your brand, as an agency and as an agent.
We’re happy to continue our support of NAHU in this manner, and encourage all NAHU members to continue to grow through education!