47% of Your Prospects Want More of This from You

By Allison Babberl on December 27, 2016 in Client Retention

47% of Your Prospects Want More of This from You

It’s all about the customer.

Customer experience is important. Customer satisfaction is important. And customer service is important. It’s no secret that the key to a successful, growing business is the loyalty and happiness of your client-base. Communication is integral to that happiness.

Are you communicating enough?

Communication is crucial when it comes to the happiness of your customers. And your clients want more of it. One survey found that nearly half (47%) of consumers would like more communication with their insurers. This only makes sense since your clients are buying the relationship they have with you. 

This doesn’t mean you need to call them all the time or only set up face-to-face meetings; 72% of consumers noted that they actually prefer to receive their client updates and promotional messages via email instead of face-to-face or phone calls. Using AgencyBloc’s Automated Workflow component, you can stay in touch with your clients and agents by sending them relevant, important information at the right time. Communication can pay off; your client’s happiness can skyrocket by 74% when you do communicate faster and more often with pertinent information. All they want is to ensure that they are doing the right thing by putting their trust in you, so they don’t have to worry about their coverage when they need it. Communicating with them often in meaningful ways can help alleviate this stress for them. 

Use communication to finish the year strong.

The New Year is upon us, and Open Enrollment (OE) is soon coming to an end. Make sure you’re using communication to finish your year on a high note. One way to achieve that is by using these Open Enrollment email templates to stay in touch with those last minute deciders you’re waiting on to close their policies. Alerting them about the approaching OE end date can not only help spur your clients and prospects to action, but could also bring them towards you for closing their policies.

But don’t just send them work. ‘Tis the season for love, laughter, and relaxation. Send your clients and prospects holiday letters and emails to let them know that you are thinking of them this holiday season and are wishing them the best. (Here are some awesome Holiday Email Templates you could send) Doing so can show your clients and prospects that you truly care about them and the service you’re providing them, which just might help you close a couple more policies. 

Automate your communication strategy for the New Year.

Want to learn more about automating your communication with your clients and agents? Read our free eBook about all the ways you can use AgencyBloc’s Automated Workflows to simplify your communication strategy in 2017.

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Allison Babberl
Allison Babberl

Allison is the Marketing Content Specialist at AgencyBloc. She creates educational content and designs videos to promote AgencyBloc's resources to help you organize, automate, and grow your insurance agency. Favorite quote: “Conversation is the bedrock of relationships. Without it, our relationships are devoid of substance.” -Maribeth Kuzmeski More articles

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