Life and health insurance is personal, right? Families or individuals buy life insurance in order to protect loved ones in the event of a tragedy. They buy health insurance in order to provide themselves and their families with assurance that they're taken care of. So, it's a no-brainer that agents should always approach conversations with prospects from that angle: care about their needs and provide personalized service.
I came across an infographic from LifeHealthPro about growing your life insurance business that sums up this idea:
Notice that all of the tips in this infographic require you to think of each prospect as an individual person with specific needs. Today's agents will benefit from having personalized communication with each of their prospects. A little overwhelmed with the idea of how to reach out personally to each person? It actually doesn't have to be as hard as it sounds. It will take some work on your part, but you'll reap the benefits immediately. To help you out, we wrote a book on the subject:
Want to learn more about personalized touchpoints with prospects?
We wrote a book with Rocket Referrals: A Brief Guide to Successful Relationships With the Modern Insurance Consumer: Simple steps for managing your communication to maximize growth. Sign up for more information on the release, and you'll receive exclusive content along with the book.
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