Are you collecting testimonials?
As an insurance agency, you're always looking for more clients and for ways to reassure your existing ones. One of the easiest and cheapest ways to do this is through testimonials. We're much more educated as consumers than we've ever been before, so using push-advertising tactics on us simply won't work anymore. In fact, 88% of people have taken an online review into account before making a purchasing decision. Still not convinced?
4 reasons you should be collecting testimonials as an insurance agency:
- "Word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions." Word of mouth and testimonials are sometimes separated and sometimes not. I wouldn't separate them in this instance because, most likely, the testimonial a client gives you would be the same thing they would tell their friends and family if asked. If you're not asking, you're missing out on these opportunities to talk to your clients about what they like about your service and find areas you can improve upon. Testimonials are a great learning opportunity.
- Testimonials are extremely important when consumers are buying an expensive product or when its their first time buying it. Insurance can fit into both of these categories in different situations. We naturally do a lot more research as consumers when making these kinds of purchases, so having testimonials to back up what you're saying helps tremendously.
- "The sheer volume of information available today has dramatically altered the balance of power between companies and consumers." As consumers, we don't trust advertising anymore, or at least not the way we used to. If we're unsure of something, we'll Google it. If you have done your work and gathered testimonials from your best clients, that's what we'll see when searching. Testimonials foster trust between agencies and consumers.
- They're free. Need I say more?
Testimonials are a great way to not only gain credibility and trust with prospective clients, but they also help you maintain communication with your current clients. If you're not asking your best clients for testimonials, you better start now!