Feeling like you’re at a stand-still? Want to gain more customers? Or maybe you are growing and need some support for the growth? Learn from other insurance agencies, and start utilizing technology, social media, and inbound marketing. Yes, these will change the way you do business, but nobody can expect to grow or maintain growth without some change. After all:
"Insanity: doing the same thing over and over again and expecting different results."
So, what should you be utilizing to start seeing growth?
- An Awesome Website
According to Miranda Miller of Search Engine Watch, consumers are going to your website for your contact information, to get directions, to look up your operating hours and to make a purchase. In addition, 72% of these consumers want your website to be mobile-friendly. These consumers even said that if a site isn’t mobile-friendly and they can’t find what they are looking for, they will leave the site immediately and will not return. Your website is the face of your agency and it's the first place people go to learn about you - make it awesome!
- Include a Blog on Your Website
You may think this is only for fashionistas or big brands, but every brand is expected to offer some value outside of its physical product or its service. Consumers are searching the internet to help them make decisions or solve problems, and if it’s your brand offering the information, chances are the consumer will consider you for the solution. Not to mention, you want to be constantly providing useful information for the customers you already have - a great way to maintain your growth. You have the insurance knowledge that they are looking for - make it available to them!
- Get Social Online
You know that you need to talk with potential clients to gain their business so why not reach out to them online? Successful insurance agencies are leveraging social media to keep constant contact with their audience and prospects. According to Mashable, 83% of 18-29 year olds and 77% of 30-49 year olds use social media. If you don’t have a presence, you’re missing out on this large group of potential clients. It’s not necessary to Tweet 50 times a day and post to Facebook every few minutes, but having a social media presence tells your audience that you are tech-savvy and that you care about being easy to connect with. This is also where you can share the content that you're creating in your blog. Using social media is one aspect of inbound marketing - find out how it can help transform your agency.
- Choose an Agency Management System That Fits Your Needs.
This type of technology allows your agency to manage leads, clients and agents, see reports of agent activity and business performance and other customer relationship management information such as lead sources, follow-up activities, etc. Even better, if you use an industry specifc agency management system you will also be able to track policies, process commissions and allow your agents access to their own book-of-business - all things that are hard or impossible to do in a generic CRM. Choosing the right agency management system will help you improve efficiency, enhance customer support, have a better understanding of your agency, and eventually reduce your costs.
These are 4 ways that you can begin seeing changes in your agencies growth. Not convinced?
- 77% of agencies said in an industry survey that their growth was directly attributed to the use of technology
- 92% of companies who blogged multiple times a day acquired a customer through their blog (Hubspot Marketing Statistics)
- Social media has a 100% higher lead-to-close rate than outbound marketing (Hubspot Marketing Statistics)
- After 7 months of using AgencyBloc, Bost Workplace Benefits went from 20 to 200 agents, increased their volume 10x, and even with that much more volume spent 30% less time processing those policies and commissions (Brian Kauffman, BOST Workplace Benefits)