How to Market Your Agency When You're Extremely Busy

By Allison Babberl on June 21, 2016 in Online Marketing

How to Market Your Agency When You're Super Busy

Take Marketing Off the Back Burner

We know you’re busy juggling your clients, administrative work, paperwork, carriers, and everything going on in your personal life, but you don’t have to push marketing your business to the back burner. There are ways you can marketing yourself that don’t require a ton of time. 

Ways to Market Yourself

You don’t need to take on drastic measures to market yourself. You don’t need to commit an exorbitant amount of time to marketing, and you definitely don’t have to hire a new marketing department. The following are some ways you can market yourself while still maintaining your client focus.

Start small

Commit to 1 hour a week. That’s it. One hour that you focus solely on marketing initiatives to better your business, expand your reach, and grow your brand. It’s like a workout, one hour where you can start a routine you can grow upon.

Make a list of goals

This list doesn’t need to include 973 items. In fact, it shouldn’t. We suggest no more than 3 top line goals. All you need to do is make sure they’re achievable for where your agency is now. These top line goals are important and serve as compass points when you implement initiatives.

Break the goals down

Even three goals can be daunting. Note by each goal their importance, how they’ll help your agency, and when you want them accomplished. Then, take each goal and break them down. Chunk them into smaller, more manageable pieces. Indicate how much time each chunk will take and the resources needed for it to be accomplished, then spread them out depending on how much you can take on at a time.

Block off time

Now that you have your goals defined, make sure you take the time to actually accomplish them. Like I said above, you don’t need to commit a ton of time to your marketing initiatives. Block out that one hour on your calendar for marketing and don’t cancel it!

Get social

Social is a must. Social platforms are the norm, and you need to be on them. Many of your competitors are on social, so to stay relevant, you should seriously consider joining. It can also pay off for you, 78% of salespeople using social media outsell their peers. 

Make a sharing plan

Sharing on social can feel formidable, but if you have a plan, it can be more manageable. You don’t always need to create new content; you can share older pieces that are still relevant or share applicable pieces from those you subscribe to. Having a plan for your sharing game will reduce your stress and increase your reach to your prospective audience. If you want to be even more proactive, you can schedule your posts in advance through apps like Buffer or Jarvis

Email your clients and prospects

Emails are one of the best ways you can stay in contact with your clients and also one of the easiest. 44% of email recipients made at least one purchase last year based on a promotional email. Through AgencyBloc’s email campaign feature, you can set-up automated and mass emails that will send to the right client or prospect at the right time. Plus you don’t need to spend a ton; email marketing is one of the most cost-effective marketing strategies you can undertake. Every dollar spent on email marketing can bring in a return of $44

Analyze

Analysis is crucial. No matter what route you decide to pursue to market your brand, the key factor you must do is track your efforts. AgencyBloc’s dashboards allow you to see all of your marketing initiatives and their performance in one place. This way you can see what works, what needs improvement, and what you can eliminate altogether.

Want to start your email marketing journey?

We check our email every single day. Contact your clients where they are. Our free ultimate guide details all you need to know about email marketing to help you grow and automate your insurance agency.

The Ultimate Guide to Email Marketing for Insurance Agents

Allison Babberl
Allison Babberl

Allison is the Marketing Content Specialist at AgencyBloc. She creates educational content and designs videos to promote AgencyBloc's resources to help you organize, automate, and grow your insurance agency. Favorite quote: “Conversation is the bedrock of relationships. Without it, our relationships are devoid of substance.” -Maribeth Kuzmeski More articles

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