Last Post March 2015? Don’t Be That Guy.
A couple months ago, we talked a lot about social media—the importance for insurance agencies to be on it and best practices for you to get started. This month, we’ve talked a lot about productivity. I’d like to take this opportunity to talk about both: how to be productive and consistent on social media.
As we all know, insurance agents’ days are filled with tasks and events that don’t include social media. For many agents, social media is something you dive into when you have a few spare moments. However, this approach leads to social media profiles that are rarely updated and ones that you eventually forget about altogether.
Instead of hiring someone to run your social media profiles (especially if you’re just starting out), I’d like to introduce you to a tool that can help you remain up-to-date with consistent posting to your profiles. Plus, it’s free!
Buffer for Social Media
Buffer is a desktop and mobile app that saves businesses some serious time when it comes to social media. Part of my job here at AgencyBloc is to maintain our social profiles, and I know I personally couldn’t do it without Buffer.
The time-saving aspect of Buffer comes from its ability to schedule social posts out for weeks. So, I’m able to come into Buffer on Monday mornings and schedule our social posts for the entire week. Dedicating one hour to it, I’ve now covered every day’s posts for the week.
You simply copy and paste links you’d like to share (like articles from others or your own blogs) and pick a date and time to post. Type in whatever text you’d like and add pictures. Click save, and you’re done!
The above example is posting to Twitter, but you can connect any and all of your social profiles. I do our Facebook, Twitter, LinkedIn and Google+ separately, but you can schedule a post for all profiles you have connected at one time.
Because Twitter’s platform is distinctively different from Facebook, LinkedIn and Google+ (it doesn’t pull in an article the way the others do), I suggest doing Twitter separately. With Twitter, you'll just have a line of text, probably a link and maybe in image. The others pull in the article title, description and image when you you copy and paste the link in (difference shown below).
Queuing Up Posts
Another way to schedule posts is using Buffer’s Queue in tandem with their scheduling tool. Their scheduling tool allows you to pick the times during the day that you’d like to post.
From here, you can add posts to your Queue without picking a specific day or time for them. Just add posts using the “Add to Queue” button (you can see in above images) and they’ll be sent out automatically based on the Posting Schedule you decided on.
You can alter this however you want. Add as many times per day as you want, select only the days you’d like to post on (maybe you don’t want to post on weekends), and so on.
Like I said, Buffer is free for it’s basic plan, so there’s no reason not to try it out and see if it might be something that could work for your agency.
If you’re looking for some guidance on what kinds of things you should be sharing on social media, check out our eBook: Social Media for the Insurance Agent. This eBook will help you get started with social media and gives you an overview of a few platforms like Twitter, Facebook and LinkedIn.
[Free eBook] Social Media for the Insurance Agent
78% of salespeople using social media are outselling their peers. Download our eBook now to see how you can use social media to grow your business.