Insurance Agents: Use the 4-1-1 Rule for Social Media

By Kelsey Rosauer on June 11, 2015 in Online Marketing

The 4-1-1 Rule for Social Media

What's the 4-1-1?

The 4-1-1 Rule, a guideline that Andrew Davis originally laid out in his book Brandscaping and that Joe Pulizzi popularized for social media, helps you decide what you should post on social media. It is often used on Twitter, but it can be applied across all of your social media profiles.

To help you better understand the 4-1-1 Rule, we put together this infographic:

The 4-1-1 Rule for Social Media - Infographic

Add this infographic to your website by copying and pasting the following embed code:

We fully understand how busy agents are, so this is an easy guideline to follow. Not to mention, reading & sharing others' content might spark some ideas for you to write your own content. Like the infographic says, adopting an inbound strategy doubles your website traffic (more people know you!). And to make your life even easier, try out a social media automation tool like Buffer. Tools like Buffer help you schedule posts to any of your social media profiles ahead of time, so you could take a few hours on a day you're less busy and plan out your posts for your entire week.

Feeling ambitious? Take your communication a step further with email marketing. Sign up for our upcoming webinar with Steve Anderson to learn how to use email marketing for prospecting: what to send, who to send to, how to send & more. Check it out below:

Using Email Marketing for Prospecting

Email marketing is dead... right? Steve Anderson, the leading authority on insurance technology, productivity and profitability, argues otherwise in this online presentation. Learn how insurance agencies can (and should) use email marketing to quickly deliver their communication, track the ROI, save money and increase their reach.

View Now

Kelsey Rosauer
Kelsey Rosauer

Kelsey is the Marketing Brand Specialist at AgencyBloc. She plans and creates educational resources to help our customers organize, automate & grow their insurance agency. Favorite quote: "I am convinced that life is 10% what happens to me and 90% how I react to it." —Charles R. Swindoll  More articles


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