Millennials & Insurance
Making up 24% of the U.S. population, the Millennials are the most underinsured group of adult consumers. Why? What makes this generation different from any previous generation thus far when it comes to purchasing insurance? And what can you, as an agent, do about it?
In this eBook, you'll learn:
- Who are the Millennials and what are their buying behaviors in general?
- What are some of the reasons behind their hesitation to buy insurance?
- What strategies can insurance agents use to sell to Millennials?
- BONUS: What specific segment of Millennials holds a huge potential for insurance agents?