Tips for Your Best Presentation Yet
As insurance agents, you give a lot of presentations in the form of client consultations, sales pitches and, well, presentations. And, obviously, you want to kill it.
I've seen/heard my fair share of presentions in the form of webinars, sales calls, class lectures, conference talks and, well, presentations. Here are the best pieces of advice I can give to anyone who is preparing for any kind of presentation:
- Tell a story. Yes, I know you've heard this one time and time again, but that's because it works. It is much more interesting and engaging to listen to a story than to listen to someone list off facts or statistics. Though facts and statistics can be quite valuable to a presentation, telling a story is a strong way to begin your presentation and grab the audience's attention. A story is a way for your audience to relate to you and prepare themselves for the rest of the presentation.
- Use a conversational tone. Just chat with your audience. Speak to them the way you'd speak to your friends or family (well, almost). Though being professional is very important, it's also important to relate to your audience like we talked about above. Create an open, conversational environment when giving a presentation, and the audience will be comfortable and engaged.
- Get your body language in check. Though our body language comes naturally to us, that isn't always a good thing! If anyone else took a speech class in college, you'll remember how NOT fun it was to receive the feedback about the weird things you were doing that you didn't even realize. Things like shifting your weight, fidgeting and looking at the ceiling can all happen without you knowing. So, what can you do? Practice!
- Be genuine. Though practice makes perfect, remember to still just be yourself. This seems pointless to say, but I've seen people who are a completely different person when they present vs. when they're having casual conversation. Being yourself will only make your presentations easier, so, yes, practice. But, don't practice to the point of becoming a presentation robot.
- Keep your slides super clean. I think that people often forget they're the ones presenting, not their slides. The simpler you can keep your slides, the better. Slides are there to provide examples for your audience and to guide you throughout your presentation, but you shouldn't be putting your whole script up there. What better way to explain what I mean than by showing an example of really great presentation slides that are all about how to create really great presentation slides! You'll notice this presentation does several things right: it tells a story, it's super clean and it's thoughtfully designed, among other things. Use this example as some inspiration for the next slide deck you create:
- Include video in your slides. Most people are very visual learners (65% of people, in fact). So, while clean slides and thoughtful design are a tremendous help, why not further make a point by including a relevant video within your presentation? Not only does it engage your audience, but it gives you a quick break to gather your thoughts for the rest of your presentation.
- Upload your slides to Slideshare. The last piece of advice is the icing on top of your killer presentation cake. You've heard of content marketing, right? Unless you've been living under a rock, then of course you have. Uploading your slides to Slideshare allows a much larger audience to see them, and it gets your name out there. Sharing educational content like this helps build your own personal brand and helps to begin establishing you as a thought leader. I can't say enough how much I believe in content marketing and how well I think it works. Since we've begun our efforts in content marketing here at AgencyBloc, our sales numbers continue to rise and our audience has grown. If you're still not convinced, check these undeniable facts and statistics out. See what I did there?
We know how important face-to-face interactions and presentations are. But, we also understand the email marketing & online interaction game. In fact, we understand both sides so well that we wrote a book about it (tailored to insurance agents, even). Our main goal is to help you better communicate with your clients and prospects, and this book can help you do that. Check it out: