Maintenance is Terribly Important
You can build the most innovative insurance agency in the world, but if you’re not client-focused and organized, your business will falter. Being client-focused and organized are the building blocks of a successful business. Insurance is a person-to-person industry; it really matters that you care and look out for your clients and prospects.
The more human you can make your business, the better. Take a look around at businesses today. Those who make an effort to be personable and communicative with their audience often fair better than those who don’t.
Start your business off on the right foot by making it both client-focused and organized so you can be as successful as you possibly can.
Strong, positive relationships are the foundations of success. Keeping relationships in mind is essential for building loyalty and referrals within your client-base. Remember 52% of insurance consumers are relationship buyers, so it really matters that you form a meaningful bond with your clients and prospects if you hope to keep them into the future.
The relationship you cultivate with your client and how you maintain it throughout their journey with your business will make all the difference. Keep your optimism and capitalize on the human element—then keep going.
A successful start is always dependent on the mindset you adopt going in, and research has shown that mindsets that revolve around relationships have consistently been the most successful. I call this the “relationship mindset”. It starts the moment you make contact with a prospect, and continues throughout your professional relationship with that client”
—A Brief Guide to Successful Relationships with the Modern Insurance Consumer, page 1
Meaningful Communication From Anywhere
You want to create strong, loyal relationships. Using software like an AMS can be your partner to building those relationships. A cloud-based system allows you to help them regardless of where you are. All you have to do is log in; then, you’ll have access to all the detail you need concerning that client or prospect, their policy(ies), and more!
Image source: AgencyBloc
You’ll be able to answer your client’s questions in real time without having to put them on hold or call them back. Being responsive and providing them with the information they need will be essential to heightening your client’s experience and happiness with your business.
Work Smarter, Not Harder
Automated workflows help you to stay in better contact with your clients without having to lift a finger. Set up campaigns that instantly send emails and create task assignments to keep you, the client/prospect, and any other pertinent parties in the know.
When considering which emails you should set up as triggers, these are some of the most popular we’ve found:
- Happy birthday
- Lead form submitted (as we discussed above)
- Policy application submitted (as well as when the status changes like approved, declined, rejected, etc.)
- Policy renewal date approaching
- Agent license or E&O expiration date approaching
Plus Automated Workflow can help you stay on top of your tasks. Create workflows that notify you (the agent) instantly of changes like new leads, policy approvals, new prospects, etc. so you can work them immediately. Improving your client communications can only benefit you as it helps to ensure no client or prospect falls between the cracks.
Learn more about the benefits you can find with Automated Workflows in our free, on-demand webinar, Using Automated Workflow for an Efficient Insurance Agency.
Creating & Maintaining Organization
To maintain positive relationships with your clients, you also need to be organized and prepared to provide them with the best service possible. An AMS can give you multiple avenues by which to achieve this from automated capabilities, easy searching, custom reporting, and intuitive navigation.
Image source: AgencyBloc
Not only is having your information organized good practice in general, but it’s beneficial for the future should you decide to sell. Because, let’s be honest, no one wants to inherit file cabinets.
To be the best agent you can, you need to have a partner at your side. A software partner. That software will help you to achieve more in your day with less work, stay on top of your tasks, and will allow you to focus on other important aspects of your business—like spending time with your clients and prospects. You’ll be more focused, efficient, and effective in your efforts and less will fall between the cracks.
In conclusion, the key thing to remember is relationships. Insurance is a person-to-person industry and relies heavily on the interactions you have with your clients and prospects. In order to convert them, keep them, and grow with them, you need to make sure you’re providing them with the highest level of service possible. That’s why partnering with the right software is crucial for your agency.
When a client feels a connection to you, the results can be fantastic. They can be your strongest champion and help you to bring in more valuable business.
Instill values in your business that are not only respectable but ones that can also grow with you. Find a software partner that not only meets those values but upholds them as well. Then, go out there and do it.
Be a great salesperson.
Make a difference.
You can do this.