Social Media 101 for Insurance Agents
Social media has become an integral part of running and growing modern businesses. The adoption rates are through the roof and usage levels continue to climb. Every age, every demographic, and every generation extensively use social media on a daily (even hourly) basis.
But it's not just usage.
Customers are using social media as a search engine to get to know businesses better and understand who they ultimately want to partner with. One study found that more than 1 in 3 internet users search social networks to learn more about a brand or product.
Social media has become a bridge for the everyday consumer to connect with a brand or product on a deeper level. It has opened the door for more communication and understanding.
If you're new to social media and not quite sure how or where to get started, follow this infographic to learn about the 7 steps to setting up and using your social media business accounts.
Simply click on the infographic to enlarge it in a new window:
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[Free eBook] Social Media for the Insurance Agent
Dive deeper into each of these seven steps to learn how you can create and build your agency's social strategy.
By Allison Babberl on July 16, 2019 in Online Marketing
Allison is the Content Lead at AgencyBloc. She manages the creation and schedule of all educational content for our BlocTalk and Member communities. Favorite quote: “Conversation is the bedrock of relationships. Without it, our relationships are devoid of substance.” -Maribeth Kuzmeski More articles