Growing during AEP
Annual Eleciton Period (AEP) can be crazy, but it's a fantastic opportunity for your agency to grow. One great way to stay in contact with your audience is via direct mail. Although the 65+ market is becoming increasingly tech-savvy, they still heavily rely on and trust in direct mail.
Ninety-eight percent of Americans open and check their mail every day, so communicating via direct mail is more sure-fire way to ensure your message is being seen. On the whole, many people enjoy receiving direct mail because it's more personable and thoughtful. They're intrigued you took the time (and paid the postage) to go out of your way and send them a card.
Stay in touch with both your prospects AND clients this AEP season with direct mailer postcards that are designed to stick out and draw attention. Keep in mind, 77% of people actually take the moment to sort through their mail, so eye-catching design is key. With these over-sized postcard templates, you can display your message and brand in a larger-than-life way while getting your message across in an easy-to-digest format.
What You'll Get:
You'll get a zip file containing all the postcard templates in a Word doc. This allows you to edit them and customize them to your agency and brand. Additionally, you will receive a "best practices" PDF to give you some insight for printing, guidelines to consider, and other helpful tips to make these postcards as successful as possible.