An Agency Management System is a CRM plus more!
When comparing an agency management system (AMS) and a CRM, the three significant differences you'll find in favor of an AMS are specificity, totality, productivity.
Generic CRMs are built for businesses at large. For insurance agencies to use them strategically, they often require extensive customizations that can cost a significant amount of time and money. Many agencies have to seek out a developer or third party to assist in these customizations. Conversely, an AMS is a CRM built for the needs of a specific industry. In the insurance industry, these specifications are usually life and health or property and casualty.
Learn more about the differences between an industry-specific AMS and generic CRM in our guide Agency Management System vs. CRM: What you need to know.
5 Steps to Choosing the Right AMS
You want to ensure you're making the right decision for your agency when choosing a new agency management system (AMS). Take your time and follow these 5 steps to help you find the right technology partner:
Questions to Ask Agency Management System Vendors
One of the first steps to take when selecting an AMS is to define your needs, wants, and goals. A need is what you must have to function at your current level. A want is something that you would like to have to improve upon current operations.
The next step is knowing what to ask AMS vendors—which can be challenging. Here are three areas to focus on:
Data migration is the act of bringing all of your data points (contacts, attachments, notes, commissions, to-dos, etc.) over from your current system to your new AMS. The migration itself can vary widely from vendor to vendor, so be sure to ask these questions.
No matter which AMS you choose, knowing the level of security around the system is crucial. They’ll be storing all of your and your client’s sensitive data, so make sure to ask these critical questions.
Who The Vendor Is
Your AMS should be more than just software. It should be your partner. A tool that you can use to help you reach your goals. Look beyond the product to ensure the vendor aligns with your goals and your brand.
Ready for an agency management system in your agency?
AgencyBloc is an agency management system (AMS) that helps life and health insurance agencies grow their business by organizing and automating their operations using a combination of an industry-specific CRM, commissions processing, and integrated business and marketing automation.