Why Use LinkedIn?
With 433 million users, LinkedIn is a widely used social network for professionals to showcase their skills to be hired, but it’s also used for prospecting and marketing in some industries. Your LinkedIn profile will appear in Google search results if someone looks you up (important for independent agents who use their name for their agency name!), so it’s a great way for insurance agents and agencies to organically draw potential leads to them.
LinkedIn can also be a powerful selling tool.
“72.6% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often.”
A Sales Guy Consulting: A Social Selling Study
Most salespeople have already seen the benefits and continue to use LinkedIn to aid their lead generation and sales processes.
”96% of sales professionals use LinkedIn at least once a week and spend an average of six hours per week on the professional networking site.”
So, how can you optimize your LinkedIn profile to attract prospects and make sales? We’ve gathered three examples of insurance agents doing it right.
Examples of Great Insurance Agent LinkedIn Profiles
Click here to see Portia’s full profile
What we like:
- Her headshot looks very professional on a neutral background. How your headshot appears can say a lot about you and your level of professionalism. Portia's headshot isn't a cropped image, it doesn't include other people, and it was clearly taken by a photographer.
- She lists states she’s licensed in so you can see immediately whether she serves your area or not. This is something you don't see on a ton of insurance agent profiles, but it should be. It's helpful, and it shows her depth in state-by-state coverage knowledge.
- Her summary is brief and to the point. She explains quickly what she does and how she may be able to help you. Some summaries can get lengthly and, yet, they still don't provide a ton of detail. She quickly covers the basics and lets the rest of her profile speak for itself.
- She has her “Honors & Awards” section filled out to show her credibility, and she also lists the certificates she holds.
- She provides contact information under the “Additional Info” section and even includes best times to contact her. This shows she wants to talk to you about your coverage needs.
Overall, Portia’s LinkedIn profile looks professional and it is thoroughly filled out.
Click here to see Jim’s full profile
What we like:
- He includes his agency’s logo in the cover photo section of his profile. Kudos to him for maintaining a consistent brand from his website to his LinkedIn profile.
- He has published some educational posts on his profile. This demonstrates his industry knowledge and boosts his credibility. It also shows that he's up-to-date with today's marketing—providing resources and education to your prospects.
- He has included educational videos as additional content for a visitor to learn more about his agency and insurance questions. Video marketing has really taken off in the past couple of years, and he's taking full advantage.
- He has joined relevant groups on LinkedIn like the Insurance Agents Council for Technology and Insurance Professionals. This shows that he cares about staying up-to-date on industry news and best practices, and it also demonstrates his understanding of how important educational content is for his own learning and his clients’.
Jim has done a good job of showcasing his agency’s brand and demonstrating his desire to educate his audience through his posts and videos.
Click here to see Jeanine’s full profile
What we like:
- She has a visually appealing cover photo that complements her professional headshot. Her profile, overall, feels well put-together and welcoming—she clearly put time and effort into it.
- Her LinkedIn headline is descriptive, yet brief. For strategies on optimizing your LinkedIn headline, check out the examples in this blog from Jobscan.
- Though her summary is a bit long, it tells a great story. It’s more than listing a set of skills, and it demonstrates that she genuinely cares about what she does.
- She cares about providing educational content and has published several articles that are relevant to her clients. This demonstrates that she takes care in having a conversation with clients to understand their needs so she can find the coverage that best fits their unique situation.
- She has taken the time to give recommendations for others, and others have given them for her. She understands the etiquette around giving and receiving genuine recommendations on LinkedIn, and these give prospective clients an insight into what it’s like to work with her.
Jeanine has created a professional place to learn more about her expertise. She proves her credibility through multiple educational posts and through recommendations others have given for her.
These three examples show what a good insurance agent LinkedIn profile looks like. Ready to get started on or improve yours?