Marketing Life Insurance
Over 40% of U.S. adults do not own a life insurance policy. The number of people with life insurance policies has been steadily falling since 1960. In 2010, LIMRA found that only a meager 44% of U.S. households had individual life insurance coverage. U.S. families are far more concerned with financially preparing themselves for retirement and making ends meet for that month. So, how can you as agent show your clients the necessity of this coverage?
In this eBook, you'll learn:
- What is the biggest concern for U.S. citizens when it comes to purchasing life insurance?
- What are some strategies you can use to market life insurance to your audience that'll make them want to buy?
- BONUS: How can a management system like an AMS/CRM help you sell more life policies?