How to Gather More Leads Via Your Website for Enrollment Season

Table of Contents

• How to audit your website for lead generation
• Why health insurance agencies need a website
• Using an insurance website for lead generation
• Ready to launch your lead-generating website

Signs Your Website Needs an Upgrade

Your website may be hurting your business more than helping if you notice these key warning signs. 

If visitors can’t quickly understand what you offer or find key information. When your site doesn’t reflect your current branding or showcases outdated services.

If you're getting traffic but few quote requests or contact form submissions, it might be time to consider getting a new website.

In this blog, we’ll explore the key reasons why thoughtful design is crucial for your website’s performance and how you can leverage a conversion-focused website to bring in more leads during enrollment season.

Website Basics Every Insurance Agency Needs 

• Set clear goals – Know what your website should achieve (leads, trust, visibility).
• Secure a branded domain – Easy to remember and tied to your agency.
• Build smart – Use a DIY platform or hire a pro for a custom site.
• Keep it simple and fast – Clean design, quick load times, and easy navigation.
• Make it mobile-friendly – Ensure it works well on all devices.
• Add full contact information – Include phone number, address, hours, and social links; use Google Business for local reach. 

Why Health Insurance Agencies Need a Website

Over 98% of people search the internet for local businesses and information — and 80% of those local searches lead to a conversion. It is paramount that your agency not only has a website, but has one that is easy to navigate, mobile-friendly, educational, and compliant.

Your website is often the first impression people have of your business. A well-designed, user-friendly site doesn’t just look good; it builds trust, keeps visitors interested, and can even help your agency get more qualified leads.

If your website is outdated, slow, or confusing to navigate, you’re losing potential clients every day without even realizing it. 

How to Audit Your Insurance Website

Is your site welcoming and easy to use? Over 81% of consumers look at a website before making a purchase, and 75% of customers judge a business’s credibility based on its​​ website design. Smart website optimization captures more leads during enrollment periods.

Using our free website performance checklist, your team can determine whether your website is working as hard as you are, or if it’s time for an upgrade.

Asking yourself these questions can help you determine if your website is:

• Mobile-friendly design - 55.4% of internet users use mobile phones to buy online, making mobile optimization essential for capturing leads online. 
• Optimized for CTAs - having a clear call-to-action like "Get Quote," "Schedule Consultation," or "Enroll Today" can increase conversion rates because it tells visitors exactly what step to take next
• Local SEO-friendly - local optimization ensures you appear in search results, capturing relevant leads around your area
• Properly maintained & updated - Fresh, current content builds trust and demonstrates your commitment to staying relevant in the industry
• Secure - Having good security protects sensitive client data and helps them share their personal information, knowing they can trust your agency

Using an Insurance Website for Lead Generation

A thoughtful insurance agency website design serves as a helpful guide, connecting visitors with the information they’re looking for while encouraging them to take the next step in their decision-making process.  

Your website is often what sets you apart from other insurance agencies. Even though many agencies sell the same policies, your website shows potential clients why they should choose your agency above others.

But it’s not just about having a website. It’s about having an optimized, compliant website that is built for insurance agencies that can offer benefits, like:

• Higher search engine rankings: Well-optimized websites rank better on Google, bringing more potential customers to your site
• Increased lead generation: Strategic design elements and clear calls-to-action (CTAs) convert more website visitors into qualified leads
• Improved conversion rates: I Direct messaging and simplified site navigation drive more visitors to take action and become clients
• Enhanced user experience: Clean, intuitive design makes it easy for visitors to navigate and quickly find the information they’re looking for
• Builds trust and credibility: A professional appearance establishes confidence with prospects in an industry where trust is everything
• Demonstrates expertise: Helpful, informative copy shows your agency’s commitment to delivering excellent service 

How to Get Started With Lead Generation Using Your Website

Step 1: Create your lead form
Build a simple form with just 4 fields: name, email, phone (optional), and message. Put this form at the top of your homepage where visitors see it right away. Then,  check that everything is easy to read/use on all devices. We’ve put together these four tips to help you optimize your lead forms for conversion.

Step 2: Connect your form to your system. 
Make sure that when someone fills out your form, their information goes straight into your agency management system (AMS).

Step 3: Set up instant alerts 
Turn on notifications so you get an email or text immediately when someone submits a lead form. Leads lose interest fast, so it’s important to follow up with them as soon as possible.

Ready to Launch Your Lead-Generating Website?

With an industry-specific, ready-to-launch solution like an Engage+ Insurance Website, getting your digital front door ready to go is simple and stress-free. 

Instead of spending months building a website from scratch, you can have a professional, lead-generating site running in days. 

Engage+’s Insurance Websites give your agency everything you need to attract, educate, and generate leads immediately:

• Compliance-friendly, low-lift websites built specifically for insurance agencies
• Lead forms that connect directly to your management system
• Mobile-optimized design that works on every device
• Quick setup process — no technical skills required

Ready to get started? Learn more about Engage+’s Insurance Websites and see how easy it is to turn your website into a 24/7 lead generation tool.

Posted by Shannon Beck on Tuesday, August 26, 2025 in Websites

1. insurance automation
2. lead nurturing
3. open enrollment