Making the Millennial Connection
It’s no secret that social media is one of the best ways to connect with Millennials. But, if Facebook and Twitter aren’t your scene, don’t fret; there are other ways you can reach those individuals.
Millennials consume most of their information via digital devices, whether that be their smartphone, tablet, or computer. They seek out your business and research your brand online before they decide to buy. That means, even if you don’t join social media (which you definitely should), you must have a digital presence to connect with them. However, as I promised you in the title, there are ways to connect with this generation that aren’t Facebook or Twitter.
Now, before you scroll past saying “I don’t make videos,” hear me out. Although YouTube is a social video platform, you don’t need to have superior videography skills to be a part of it. Millennials love YouTube, and the majority are actively streaming videos every month (over 80%). YouTube also reaches more of the Millennial generation than any broadcast or cable TV network. You can provide them with educational material that will help them on their journey of buying insurance. Your videos don’t have to be fancy, or animated, or filled with Hollywood-level stunts, either. You can tape yourself from the comfort of your office and provide information on different subjects like:
- what long-term care insurance is
- what health insurance questions they should be asking at 25/26
- what the benefits of having life insurance are
Plus, you don’t have to make videos all the time. Posting a video weekly or bi-weekly will help you solidify your expertise and can help draw Millennials your way. Take, for example, this video talking about final expense coverage:
Podcasts have grown immensely in recent years, especially amongst Millennials with 35% regularly listening to them. Podcasts pose the opportunity for Millennials to listen in from any digital device whenever works best for them. They’re also a multi-tasking generation, so it allows them to listen in while they complete other daily tasks like cleaning the house, making dinner, or even at work. Like YouTube, Podcasts allow you to provide the same educational content to your prospects on a different medium. As an added bonus, podcasts are only sound, so if the thought of making videos makes you queasy, podcasts would be an alternative.
“[T]he fact that they can tune in when it suits them and tailor content to fit their schedules seems to be a huge draw for Millennials.” YPulse
Millennials hold blogs in high esteem when it comes to researching for high-price purchases. The University of Southern California found that 1 in 3 Millennials rely on blogs before making a purchase. Blogs are another way you can provide educational, beneficial content to your prospects. Another study found that not only are they more likely to trust experts, even if they’re strangers, but Millennials are also 247% more likely to be influenced by blogs.
Blogs also don’t have to just be written pieces, you could incorporate different visual pieces like infographics to provide information. Infographics are an opportunity for your audience to consume your information in another medium. Now, before you groan and say “I have no artistic ability,” listen up. You can use easy-to-use services like Piktochart or Canva (both of which have free and low-cost monthly options) where you can build your own, or you can hire a freelancer to design them, too.
By providing that helpful content to your prospects, they’ll see you as an expert and will trust you more. You’ll also be able to link to other different sites or even your own within your blog, which could help boost traffic to your website. So, if both video and talking make you uneasy, blogs are another way you can provide valuable content to your prospects that doesn’t involve cameras or microphones.
Although videos, podcasts, and blogs are great ways of connecting with your audience, they can get lost in all of the digital content noise. That’s why being present on social media platforms like Facebook, LinkedIn, and Twitter are extremely beneficial. They provide you with a place to share your educational content where your audience will be more likely to find it. If you’re not sure where to start with social media, consider downloading our free eBook, Social Media for the Insurance Agent, to learn all about how to start your social journey. It’s all about making that connection, and social platforms like Facebook, LinkedIn and Twitter are fantastic avenues for that.
Want to learn more about how you can grow your Millennial client-base?
Watch our on-demand webinar to learn all you need to know about who the Millennial are, how they purchase, and how to sell to them.