Director of Product Marketing

Job Snapshot

Why You’ll Love AgencyBloc

We solve problems for our customers. We give ourselves the autonomy to be awesome. We will be human. We are maniacal about success. This is the culture you’ll be a part of if you join the AgencyBloc Team. We are the #1 Recommended Insurance Industry Growth Platform serving the benefits and senior market space. We help grow our clients’ business with a suite of solutions that can be strategically utilized to support the operational and growth needs of independent insurance agencies, GAs, IMO/FMOs, call centers, and carriers.

Job Description

AgencyBloc is seeking a Director of Product Marketing to lead product launches, commercialization, and go-to-market across our portfolio of high-velocity inbound business, Key Account motions, and customer base expansion. 

This role leads product marketing across launches, competitive intelligence, customer marketing, and partner marketing, connecting product strategy to how we sell and how customers adopt. It partners cross-functionally to align go-to-market with revenue goals across new business, expansion, and partner-sourced pipeline.

The ideal candidate is a strategic operator who has built launch and commercialization discipline across both high-velocity inbound and more sophisticated enterprise buying journeys, and who is comfortable leading a small team and applying AI and agentic workflows to scale product marketing execution.

The ideal candidate has built and scaled demand programs in B2B SaaS, and operates effectively with a mix of shared team resources and agentic workflows, staying human-in-the-loop on the work that matters.

Responsibilities:

• Own product marketing strategy and performance across launches, positioning, competitive intelligence, research, customer marketing, and partner marketing
• Lead product launches across the organization, driving strategy, audience definition, value story, GTM handoff, and post-launch performance.
• Apply AI and agentic workflows across product marketing execution to scale message testing, launch assets, competitive monitoring, enablement content, and research synthesis
• Develop competitive and win/loss intelligence, and translate it into sharper positioning, prioritization, and sales strategy
• Partner with Sales and BDR leadership on sales narratives, enablement, and field-ready messaging to win priority opportunities
• Lead release engagement and communications segmentation, tailoring release and lifecycle messaging by audience, account tier, and product
• Own customer marketing, driving the adoption and lifecycle engagement that strengthens our base
• Own partner marketing through strategic co-marketing programs, joint campaigns, and channel activation
• Establish repeatable PMM frameworks, templates, and operating standards that raise commercialization quality and launch readiness

What Success Looks Like:

• Sharper, differentiated positioning that improves win rates and pipeline conversion across inbound and Key Account motions
• Launches that hit adoption and revenue targets, with strong readiness across Sales, Marketing, and Customer Success
• Sales teams and partners carrying clear, consistent positioning and narratives in the field
• Competitive and win/loss insight that informs prioritization, sales strategy, and how we differentiate
• A steady supply of customer references, stories, and advocacy, with adoption and lifecycle engagement that strengthens retention
• Strategic partner co-marketing and channel activation that create partner-sourced opportunities for Sales to convert
• Product marketing that scales through agentic workflows and modern GTM technologies, with measurable gains in execution speed and content output
• A product marketing function with clear roles across human and agent execution

What You Bring:

• 8+ years of experience in B2B SaaS product marketing, including time at a Senior Manager or Director level
• Proven experience driving go-to-market and commercialization across multiple product lines, not just contributing to it
• Strong positioning and storytelling skills, with the ability to take input from many stakeholders and land on a sharp, concise message
• Experience defining or refining TAM, ICP, segmentation, and buyer and use-case clarity to improve go-to-market effectiveness
• Experience developing sales enablement narratives and materials, and partnering directly with Sales on launch and deal readiness
• Experience in customer marketing, partner marketing, or both, including advocacy, references, or co-marketing
• Experience with competitive intelligence and win/loss analysis
• Hands-on experience applying AI and agentic workflows to marketing execution to improve output, speed, and quality
• Hands-on experience with platforms such as HubSpot, Salesforce, and other modern GTM technologies
• Experience managing direct reports and partnering across a matrixed organization to drive decisions without direct authority
• Strong analytical, communication, and executive presentation skills
• Ability to operate effectively in fast-moving environments with evolving processes and priorities

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

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More on AgencyBloc:

AgencyBloc provides a suite of online software solutions that help insurance agencies increase efficiency, enhance customer satisfaction, control costs, and stay competitive. We currently have customers nationwide. Core values of our company include: 

• Client-centric organization focused on delivering great customer service
• Positive, collaborative team environment with coworkers who genuinely care about their work
• High level of professionalism in everything we do
• Continuous teaching, learning, and growth for all team members as they share in the journey that is the story of our company

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