Lead Generation is Agencies' Top Concern
We know from a recent survey we sent to agency owners, agents and agency staff/admin that agencies' top concern as a whole is lead management and prospecting:
Image: AgencyBloc Industry Publications Survey, 2015
Prospecting efforts come in many forms: social media, email marketing, lead capture via forms on your website, Google Adwords, and last but not least, buying leads. All of these methods have their place and should be part of an entire prospecting strategy. In this blog, however, we're going to focus just buying leads.
Why do insurance agencies buy leads?
Buying leads is convenient for agencies because it's a quick way to receive qualified leads without much work or time commitment on their part. But there's a key word there: qualified. So, this means you do need to put in the work upfront when searching for a lead vendor. You should not make decisions on who to buy leads from based solely on price per lead. It should be based on ROI and how likely those leads would be to convert.
What about lead management?
Not only are agencies concerned about prospecting, but as you can see from the survey they'll also concerned with lead management. The easiest way to manage leads through the entire sales cycle is with an agency management system (AMS). The best agency management systems have lead integrations in place that allow agencies to buy leads from those vendors and funnel them directly into the AMS. You'll have to talk to your AMS provider on which lead integrations they have in place, but for now we can look at three lead vendors that integrate with AgencyBloc.
Where To Buy Leads From
Like we said, the best solution for buying and managing leads in an effective, yet efficient way is to have your lead vendor and your agency management system integrate. That's why we've worked with these lead vendors (and continue to work with lead vendors) to create integrations that bring the best possible experience to our clients.
ProspectZone is committed to being the best insurance leads provider in the U.S. and continuously strives to deliver the highest lead quality of insurance leads in the industry. Because of our proven lead volume and lead generation expertise, we are able to provide affordable insurance leads while still delivering quality sales leads for insurance agents and brokers.
NextGen Leads provides extremely high quality insurance leads, using industry leading technology to streamline the lead buying experience from end to end. Our lead generation experts are constantly optimizing toward a single goal: maximizing your profits.
All Web Leads
All Web Leads is the premier Customer Acquisition Marketing business focused on the U.S. insurance industry, delivering tens of thousands of high-intent, qualified consumers to our customers every day.
The bottom line: No matter where you purchase leads from, always keep in mind the quality of them (likelyhood they'll convert) and how you're going to manage them. There's just no point in buying leads if 1) they aren't your target audience and 2) you don't have an efficient and effective way of following up with them. That's why we presented these three options of lead vendors that can funnel leads directly into your AgencyBloc account.
Next step? Converting those leads. Check out this eBook we wrote covering how to convert online insurance leads (more than just purchased leads):
Download the eBook